Many successful businesses start as small side hustles. What begins as an experiment often grows into a sustainable source of income and sometimes even a full-time career. That’s exactly what happened to Alex, an entrepreneur who turned his “January Jumpstart” tradition into a real tech business by reselling white label POS systems.
If you’re searching for a side hustle that’s flexible, scalable, and doesn’t require coding skills, this story might inspire you.
At the start of every year, Alex challenged himself to try something new a personal tradition he called his “January Jumpstart.” In 2025, he wanted a project that was:
Low risk
Flexible to manage alongside his job
Capable of generating long-term recurring revenue
The catch? Alex had zero coding experience and didn’t want to deal with servers, maintenance, or complex technical setups.
That’s when he discovered the world of white label POS (Point of Sale) software reselling.
For those unfamiliar, a white label POS system is a ready made point of sale solution that can be rebranded and sold under your own business name. Instead of building software from scratch, resellers focus on sales, branding, and customer relationships while the provider manages the technical side.
This model appealed to Alex because:
He didn’t need coding or IT skills.
The provider handled updates, hosting, and security.
He could brand the system as his own software.
He could set his own subscription fees and keep the profit.
After exploring multiple providers, Alex finally found one that offered the right mix of features, support, and flexibility.
Within days, Alex had his own branded POS system complete with his logo and colors. The software was fully functional, offering everything a small business would need:
Sales and inventory management
Employee performance tracking
Offline functionality for uninterrupted service
Integrations with Shopify, WooCommerce, and accounting platforms
Encrypted, secure payment options
He started small, reaching out to local cafes, retail stores, and restaurants he already had connections with. Instead of pitching “just another software,” he positioned his product as a complete, stress-free business management solution.
Business owners loved the idea of getting an all-in-one system without technical headaches.
A white label POS (Point of Sale) system is pre-built software that businesses can rebrand and sell under their own name. Instead of developing software from scratch, resellers focus on marketing, sales, and customer support—while the provider manages updates, hosting, and maintenance.
Resellers like Alex earn recurring income by setting their own subscription prices. They buy or license the system from the provider, rebrand it, and sell it to small businesses such as cafes, salons, and retail stores. Each client subscription brings in steady monthly or yearly revenue.
SalesPlay offers a complete, ready-to-sell POS platform with powerful features, including:
Multi-location and multi-device support
Inventory and employee management
CRM and loyalty modules
Offline mode and secure data backup
Integrations with Shopify, WooCommerce, and Xero
Free plan available for testing and demo purposes
Resellers can quickly customize the system with their logo, domain, and brand identity no coding needed.
No. SalesPlay’s white label POS is fully hosted and managed by the provider. You don’t need to write code, manage servers, or perform software maintenance. Your focus will be on sales, branding, and client support.
Ideal customers include:
Cafés, restaurants, and food trucks
Small retail stores and boutiques
Salons, spas, and barbershops
Supermarkets and convenience stores
Service-based businesses that track sales or appointments
Earnings depend on your pricing model and the number of clients you serve. Most resellers charge monthly or annual fees per location. Even a few clients can create a solid recurring revenue stream, which scales as your client base grows.
Simply contact SalesPlay’s team and request a white label setup. Within a few days, you’ll get a rebranded version of the POS system with your own logo, color theme, and domain. Then, you can start marketing your software to local businesses.
Yes. As a reseller, you manage first-level customer communication (sales and support), while SalesPlay provides you with technical backup and documentation. This makes it easy to deliver professional service without needing in-house developers.
Yes. SalesPlay offers a free plan that lets you test the platform’s features, demo it to clients, and explore how the system fits your business model before upgrading to a reseller account.
Because it’s low-risk, scalable, and can be managed remotely. You don’t need office space, hardware, or a big team—just a laptop, internet connection, and motivation. Once you onboard clients, your business can generate passive recurring income with minimal overhead.
